SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to try to not using automated SEO software. It is even said that using automated software can harm your SERPs. On the other side of the coin, search engine optimization is one of those fields where the volume of tedious routine actions is huge. Performing all of it manually is much more complex and is a real waste of time. So in this article we will split different SEO software into groups basing on its purpose and will try to determine which jobs can be performed manually indeed, and which ones are better to apply automatically.
1) Writing content. There are hundreds of applications that offer automatic synonymizing of any text. There are ones that even claim to create human-readable texts generated totally automatically. However, until software will start to comprehend the sense of a text, they won’t be able to create a more or less readable automated content. That is why this action should be performed 99% manually for now. Hire a good copywriter and create a quality content for your website, rather than throwing those funds into some “advanced” tool that does this automatically.
2) Gaining backlinks. This is the second important SEO action, though someone could name it the first. A quality link building requires you to review tons of potential link partners and filtering only those sites that are closely related to your one, with a quality text and a trust rating simultaneously. Such operation can be automated a little, because you don’t have to discover possible linking websites manually. Nevertheless, the final resolution still is up to you. It is you who should measure the quality of websites and judge their relevance to your website. Finding link partners is as low as 10% of a work. The rest is performed manually.
3) Monitoring search engine positions. Basically, you use this to monitor your efforts – whether you’re doing fine, or your activity misses the target. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your website isn’t listed within the first 20-30 positions – nobody finds it anyway. So in a SEO sphere it is better to limit web position checks with first 4-5 pages. However, if there is a large amount of keywords to control, the process may still require a large amount of time. And here is where an automatic tool is really needed! With an automated rank checker you can save a lot of of hours comparing to what you would spend if did that manually. However, you should stick with search engine friendly software, to prevent possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your industry is another job that is automated easily. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a bunch of time and lose virtually nothing. There are hundreds of methods of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.